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3 DAY MASTERCLASS

BRAND STORYTELLING

UNCONVENTIONAL APPROACH TO BRAND STORYTELLING. THE PIXAR WAY.

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by Matthew Luhn. Lead Storyteller at Pixar Studios
The person who applies the Pixar Way on businesses.

PRICE CHANGE

Ends 28th Feb

2950+vat

Ends 28th Feb

FULL PRICE

€4500

12-14

November 2024

Our Quinta

Malveira, Lisbon

30 person

Audience

If you are a leader within your organization who plays a role in shaping your brand storytelling, come join us.

Trusted by

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Matthew Luhn Lead Storyteller at Pixar

The person who applies the Pixar Way on businesses.

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  • Former Lead Storyteller at Pixar (20 years) and Story consultant for brands!

  • Began his career as a storyteller on The Simpsons.

  • Hired by Steve Jobs to join Pixar's Storyteller team, where he was part of the team that wrote, drew and created stories such as Toy Story, Nemo, Ratatouille, Monsters Inc., UP, Cars, and others.

  • Supports Brand and Product Storytelling for fortune 500 companies.

  • Spent 5 years with Adidas leadership team providing help and advice during their rebranding process.

  • Professor of Storytelling at Vanarts University.

  • Todays works with with the following companies: Netflix, Nike, Coca-Cola, Salesforce, Lego, Microsoft, Meta and Google.

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Modules

7 in-depth modules by Matthew's perspective, plus case-studies and featured exercises.

Module 1 - (1h30) Lecture: Story for business: Behind Pixar stories and why they are meaningful. The five takeaways for a great story: HOOK, CHANGE, CONNECTIVITY, AUTHENTICITY, STRUCTURE.

Module 2 - (2h30) Lecture: How Adidas rebranded and changed their story. Company story and purpose. Case Study: Does your company use the Story Spine?

Module 3 - (2h) Lecture: Metaphors in storytelling. Case Study: How Splunk Data Company communicate dry or analytical information. Audience Participation: Create three different metaphors to reach three different groups of people that communicate the same topic.

Module 4 - (1h30) Lecture: Unconventional approach to Visual Storytelling. Case Study: How Wente Vineyards and Pangaia Clothing used it to differentiate themselves. Audience Participation: Audience shares with Matthew photos of their products, shops, or website and Matthew give them a “visual storytelling” critique. Groups can work after the session and have Mathew revisiting the material.

Module 5 - (2h30) Lecture: Inspiring creativity in the workplace: The Pixar creative process, how to develop and iterate new ideas. Audience Participation: Attendees will create a short story the Pixar Way. They will also create an idea and story around a new company or product the Pixar Way.

Module 6 - (1h) Lecture: Metaphors in storytelling. Case Study: How Splunk Data Company communicate dry or analytical information. Audience Participation: Attendees will recall and write three humorous moments to boost likability, inspire creativity, and connect with teams and clients.

Module 7 - (1h) Lecture: Pitching like Steve Jobs: How to give a successful pitch or presentation using story, character, and theme. Case Study: The pitch process at Netflix and Mathew experience with Steve Jobs’s Presentations.

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Package

Pre-set masterclass materials + 2-day training + capstone meeting

3 Day Training with Matthew Luhn

20 hours of Matthew perspectives, case-studies and free Q&A.

+ Brand Storytelling Manual

Take notes directly on Matthew's exclusive templates and frameworks, and share it with your team.

+ Meet & Greet with Matthew Luhn

Get to know Matthew and other participants. The networking effect starts here.

+ Backyard Grill Experience

Conversation meet fun. With a hilarious comedian-magician and premium meat cuts, restore all your energy for the second day.

+ Lunch, dinner and coffee-breaks

We have options for you. Vegan. Non-gluten. Non-lactose. Our personal chef will take care of your nutrition and health.

+ Hotel Included (2 nights)

Plan nothing. Let us take care of operational burdens so you can chill and focus on the masterclass.

+ Signed Certificate

The certificate have your personal name to be able to verify its authenticity, signed by Matthew.

PRICE CHANGE

Ends 28th Feb

2950+vat

Ends 28th Feb

FULL PRICE

€4500

12-14

November 2024

Our Quinta

Malveira, Lisbon

30 person

Audience

Have Questions?
António Ferreira
+351 914 793 351 | business@businessretreats.net

Program Advisors

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João Machado - Program Advisor
Head of Marketing at Galp

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Paula Arriscado - Program Advisor
Corporate Division Director of Brand
at Group Salvador Caetano

Past Participants

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Testimonials

Catarina Barradas - Head of Brand at EDP
"It was two enriched days of shared knowledge and interaction with an exceptional instructor."

Contact us

Email:
business@businessretreats.net

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FAQ

  • Who's Business Retreats?
    A portuguese project co-founded by two business enthusiasts with the specific goal of organizing 2-day masterclasses lectured by top business leaders, so you can bring new perspectives and ways of working into your team and company. 1 instructor. 1 subject. 1 small group (30 participants). at Portugal.
  • Where is the masterclass located?
    This masterclass will take place at Our Quinta, Malveira. From Lisbon: 40 minutes From Porto: 2 hours & 45 minutes (55 minutes by flight)
  • Masterclass duration
    Total: 16 hours (8 hours per day) Date: 15 & 16 May 2024
  • How many participants?
    We aim to receive 30 participants to compose a small group of marketing directors and other executives.. That way participants have plenty of attention from the instructor and a lot of time to talk directly with him.
  • Are discounts for groups available?
    Yes, we have group discounts. Just send us a email (business@businessretreats.net) or message us via whatsapp, asking for more information about group discounts (and tell us the size of the group).
  • Will there be a certificate?
    Yes, and signed by the instructor. That means that you have successfully completed a certain number of hours of training and completed all of the course modules. The certificate have your personal name to be able to verify its authenticity.
  • Who are other participants?
    We aim to receive 30 directors and other executives. In past masterclasses we received executives and directors from Mc Donalds, Galp, EDP, Brisa, Gato Preto, Outsystems, Farfetch, Delta, Nespresso, Type, Gleba Padarias, Nova Base, Salvador Caetano, Bhout Fitness, Sumol+Compal, Sonae, Jerónimo Martins, Ben-u-ron, Abreu Advogados, Valispace, Ageas, Leroy Merlin, Fidelidade, Conduril, SANA Hotels, Sugal, Bluebird, Grupo Amorim, Eric Kayser, PHD Media, Sogrape, Semapa, Porsche (SIVA) and others.
  • Lunch, dinner and accommodation
    We cover accommodation (2 nights), lunch, dinner and coffee-breaks.
  • What's the Backyard Grill?
    17 march late afternoon, we prepare a special moment where you can eat premium meats and vegetables while you hang out with other participants and the instructor, surrounded by the beautiful and peaceful Serra da Malveira.
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