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Brand Storytelling Masterclass
"Unconventional Approach to Brand Storytelling"
with Matthew Luhn
23 years being Lead Storyteller at Pixar Studios
2950€+VAT | 12, 13 & 14 March 2024 | Lisbon, Portugal
Matthew has work with:
For 23 years, Matthew Luhn was responsible for deciding, designing and creating great stories such as The Simpsons, Toy Story, Nemo, Ratatouille, Monsters Inc., UP, Cars, among others.
In addition to his work in Hollywood, Matthew supports Brand and Product Storytelling for Fortune 500 companies such as Apple, Netflix, Nike, Coca-Cola, Adidas, Salesforce, Lego, Microsoft and Google.
Matthew will be in Portugal to do a 3-day in-person training called “Brand Storytelling Masterclass - Unconventional Approach to Brand Storytelling”, a unique approach taught by a veteran for professionals who want to see Storytelling from a new perspective and consider applying The Pixar Way concept on their companies.
Behind Pixar stories and why they are meaningful
The five takeaways for a great story: HOOK, CHANGE, CONNECTIVITY, AUTHENTICITY, STRUCTURE.
How Adidas rebranded and changed their story
Company story and purpose.
Does your company use the Story Spine?
Case study & exercise.
Metaphors in storytelling
Communicate dry or analytical information. Case study & exercise.
Unconventional approach to Visual Storytelling
Inspiring creativity in the workplace
The Pixar creative process and how to develop and iterate new ideas.
Bringing the fun to business
Boost likability, inspire creativity, and connect with your clients and team. Exercise.
Successful product pitch/presentation
What Steve Jobs taught me about using story, character, and theme to do a successful product pitch/presentation.
12, 13 & 14 March 2024
+351 914 793 351
3 day training with Matthew Luhn
Brand Storytelling Workbook
Lunch, coffee-breaks and dinner included
Sunset Experience bbq
Meet & Greet with Matthew Luhn - day before
Paula Arriscado - Program Advisor
Corporate Division Director of Brand
at Group Salvador Caetano
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