top of page


Cultivating an innovative branding to create powerful emotional connections with your customers.


March 2024

Our Quinta

Malveira, Lisbon



30 person


Trusted by


If you are a leader within your organization who plays a role in shaping your brand and building emotional connections with your audience, come join us.


Greg Hoffman Former Chief Marketing Officer at Nike

The person behind Nike's singular brand and campaigns.

  • Spent 28 years at Nike, holding roles like VP of Global Brand Innovation, Chief Marketing Officer and others.

  • Hoffman led teams in shaping and expressing Nike’s brand voice and identity.

  • He was named one of Most Creative People in Business by Fast Company's.

  • Hoffman earned recognition on Business Insider's 50 Most Innovative CMOs list.

  • He played a pivotal role in promoting equality, sustainability, and empowerment during his tenure at Nike.

  • Author of Emotion By Design - Creative Leadership Lessons From A Lifetime At Nike

  • Teaches branding at the University of Oregon's Lundquist College of Business.



8 in-depth modules by Greg’s perspective, plus case-studies and featured exercises.

Module 1 Lecture: Understanding the Power of Emotional Value in Branding. Case Study + Audience Participation: Favorite brands in your daily ritual and why they resonate with you.

Module 2 Lecture: Defining Your Purpose & Promise. Case Study: The Brand Houses from the World’s Leading Brands. Audience Participation: Sharing Your Audacious Brand Vision Statement.

Module 3 Lecture: How to transcend what your product does by inviting your customers to be a part of something bigger than themselves. Case Study + Audience Participation: Where are you on the journey to create relationships, not just transactions.

Module 4 Lecture: Expressing Your Brand Personality. Case Study + Audience Participation: Defining your Brand Archetype.

Module 5 Lecture: Sharing Your Brand Story + Case Study. Lecture: Defining a Modern Media Approach. Leveraging the channels of paid, earned, shared, and owned media.

Module 6 Lecture: The Art of Launching Innovation + Case Study Lecture: How to incentivize risk-taking and curiosity in your business culture. Case Study: Nike Air Max Day, NIKE Sneaker Customization. Lecture: A History of Nike Marketing Innovation. Case Study: 25 years of Nike Breakthroughs in Marketing.

Module 7 Lecture: How to build authentic brand partnerships that are influential in culture. Case Study + Audience Participation: Examples of industry best and worst partnerships.

Module 8 Lecture: How to deliver social impact at scale by connecting what you sell (your purpose and promise) to what the world needs. Case Study + Audience Participation: Examples of industry best and worst impact campaigns.



Meet & Greet + 2-day training + capstone meeting

2 Day Training with Greg Hoffman

20 hours of Greg perspectives, case-studies and free Q&A.

+ Branding with Emotion Manual

Take notes directly on Greg's exclusive templates and frameworks, and share it with your team.

+ Emotion by Design Book

Get to know the fundamentals of Greg's philosophy in order to dive deeper at the masterclass.

+ Meet & Greet with Greg Hoffman

Get to know Greg and other participants. The networking effect starts here.

+ Backyard Grill Experience

Conversation meet fun. With a hilarious comedian-magician and premium meat cuts, restore all your energy for the second day.

+ Lunch, dinner and coffee-breaks

We have options for you. Vegan. Non-gluten. Non-lactose. Our personal chef will take care of your nutrition and health.

+ Hotel Included (2 nights)

Plan nothing. Let us take care of operational burdens so you can chill and focus on the masterclass.

+ Signed Certificate

The certificate have your personal name to be able to verify its authenticity, signed by Greg.

Reserve Your Seat


March 2024

Our Quinta

Malveira, Lisbon



Have Questions?
António Ferreira
+351 914 793 351 |

Program Advisors


João Machado - Program Advisor
Head of Marketing at Galp


Paula Arriscado - Program Advisor
Corporate Division Director of Brand
at Group Salvador Caetano

Past Participants



Catarina Barradas - Head of Brand at EDP
"It was two enriched days of shared knowledge and interaction with an exceptional instructor."

Seth Godin - Best Seller Author
"Greg helps us see how a commitment to our creative practice can make any story better."

Contact us



  • Who's Business Retreats?
    A portuguese project co-founded by two business enthusiasts with the specific goal of organizing 2-day masterclasses lectured by top business leaders, so you can bring new perspectives and ways of working into your team and company. 1 instructor. 1 subject. 1 small group (30 participants). at Portugal.
  • Where is the masterclass located?
    This masterclass will take place at Our Quinta, Malveira. From Lisbon: 40 minutes From Porto: 2 hours & 45 minutes (55 minutes by flight)
  • Masterclass duration
    Total: 16 hours (8 hours per day) Date: 15 & 16 May 2024
  • How many participants?
    We aim to receive 30 participants to compose a small group of marketing directors and other executives.. That way participants have plenty of attention from the instructor and a lot of time to talk directly with him.
  • Are discounts for groups available?
    Yes, we have group discounts. Just send us a email ( or message us via whatsapp, asking for more information about group discounts (and tell us the size of the group).
  • Will there be a certificate?
    Yes, and signed by the instructor. That means that you have successfully completed a certain number of hours of training and completed all of the course modules. The certificate have your personal name to be able to verify its authenticity.
  • Who are other participants?
    We aim to receive 30 directors and other executives. In past masterclasses we received executives and directors from Mc Donalds, Galp, EDP, Brisa, Gato Preto, Outsystems, Farfetch, Delta, Nespresso, Type, Gleba Padarias, Nova Base, Salvador Caetano, Bhout Fitness, Sumol+Compal, Sonae, Jerónimo Martins, Ben-u-ron, Abreu Advogados, Valispace, Ageas, Leroy Merlin, Fidelidade, Conduril, SANA Hotels, Sugal, Bluebird, Grupo Amorim, Eric Kayser, PHD Media, Sogrape, Semapa, Porsche (SIVA) and others.
  • Lunch, dinner and accommodation
    We cover accommodation (2 nights), lunch, dinner and coffee-breaks.
  • What's the Backyard Grill?
    17 march late afternoon, we prepare a special moment where you can eat premium meats and vegetables while you hang out with other participants and the instructor, surrounded by the beautiful and peaceful Serra da Malveira.
bottom of page