3 DAY MASTERCLASS
BRANDING WITH EMOTION
CULTIVATING AN INNOVATIVE BRAND CULTURE TO CREATE POWERFUL EMOTIONAL CONNECTIONS WITH YOUR CUSTOMERS.
by Greg Hoffman. Former Chief Marketing Officer at Nike
The person behind Nike's singular brand and campaigns.
Trusted by
DIVE DEEP WITH GREG HOFFMAN DURING 3 DAYS
GET YOUR QUESTIONS ANSWERED BY GREG
GET TO KNOW THE ART OF NIKE'S CAMPAIGNS
DISCOVER NIKE'S UNIQUE BRAND COMMUNICATION APPROACH
TRADE BEST PRACTICES WITH OTHER BRAND LEADERS
If you are a leader within your organization who plays a role in shaping your brand and building emotional connections with your audience, come join us.
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Spent 28 years at Nike, holding roles like VP of Global Brand Innovation & Creative Director and Chief Marketing Officer.
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Hoffman led teams in shaping and expressing Nike’s brand voice and identity.
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He was named one of Most Creative People in Business by Fast Company's.
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Hoffman earned recognition on Business Insider's 50 Most Innovative CMOs list.
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He played a pivotal role in promoting equality, sustainability, and empowerment during his tenure at Nike.
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Author of Emotion By Design - Creative Leadership Lessons From A Lifetime At Nike
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Teaches branding at the University of Oregon's
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Strong presence in podcasts like this one - link
PROGRAM
Package
Meet & Greet + 2-day training + capstone meeting
3 Day Training with Greg Hoffman
20 hours of Greg perspectives, case-studies and free Q&A.
+ Branding with Emotion Manual
Take notes directly on Greg's exclusive templates and frameworks, and share it with your team.
+ Emotion by Design Book
Get to know the fundamentals of Greg's philosophy in order to dive deeper at the masterclass.
+ Meet & Greet with Greg Hoffman
Get to know Greg and other participants. The networking effect starts here.
+ Backyard Grill Experience
Conversation meet fun. With a hilarious comedian-magician and premium meat cuts, restore all your energy for the second day.
+ Lunch, dinner and coffee-breaks
We have options for you. Vegan. Non-gluten. Non-lactose. Our personal chef will take care of your nutrition and health.
+ Hotel Included (2 nights)
Allocation is based on registration order. We have two hotels: Our Quinta and Mafra Hotel.
+ Signed Certificate
The certificate have your personal name to be able to verify its authenticity, signed by Greg.
Have Questions?
António Ferreira
+351 914 793 351 | business@businessretreats.net
Program Advisors
João Machado - Program Advisor
Head of Marketing at Galp
Paula Arriscado - Program Advisor
Brand Director at Group Salvador Caetano
Past Participants
