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Second Edition - 2025

Branding With Emotion

Cultivating a Innovative Brand Culture to Create Powerful Emotional Connections With Your Customers.


Lectured by Greg Hoffman, former Nike CMO at Nike.

First Edition Participants

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€4900+vat until 1st December. Increases to €5300+vat. Pre-Reserve >

April/May 2025

Herdade Caçabrava

Tomar, Portugal

30 person


Greg Hoffman.

The person behind Nike's singular brand and campaigns.

  • Spent 28 years at Nike, holding roles like VP of Global Brand Innovation & Creative Director and Chief Marketing Officer

  • "Hoffman led teams in shaping and expressing Nike’s brand voice and identity.

  • He was named one of Most Creative People in Business by Fast Company's.

  • Hoffman earned recognition on Business Insider's 50 Most Innovative CMOs list.

  • ​He played a pivotal role in promoting equality, sustainability, and empowerment during his tenure at Nike.

  • Author of Emotion By Design - Creative Leadership Lessons From A Lifetime At Nike

  • Teaches branding at the University of Oregon's



  • Who's Business Retreats?
    A portuguese project co-founded by two business enthusiasts with the specific goal of organizing 2-day masterclasses lectured by top business leaders, so you can bring new perspectives and ways of working into your team and company. 1 instructor. 1 subject. 1 small group (30 participants). at Portugal.
  • Where is the masterclass located?
    This masterclass will take place at Our Quinta, Malveira. From Lisbon: 40 minutes From Porto: 2 hours & 45 minutes (55 minutes by flight)
  • Masterclass duration
    Total: 16 hours (8 hours per day) Date: 15 & 16 May 2024
  • How many participants?
    We aim to receive 30 participants to compose a small group of marketing directors and other executives.. That way participants have plenty of attention from the instructor and a lot of time to talk directly with him.
  • Are discounts for groups available?
    Yes, we have group discounts. Just send us a email ( or message us via whatsapp, asking for more information about group discounts (and tell us the size of the group).
  • Will there be a certificate?
    Yes, and signed by the instructor. That means that you have successfully completed a certain number of hours of training and completed all of the course modules. The certificate have your personal name to be able to verify its authenticity.
  • Who are other participants?
    We aim to receive 30 directors and other executives. In past masterclasses we received executives and directors from Mc Donalds, Galp, EDP, Brisa, Gato Preto, Outsystems, Farfetch, Delta, Nespresso, Type, Gleba Padarias, Nova Base, Salvador Caetano, Bhout Fitness, Sumol+Compal, Sonae, Jerónimo Martins, Ben-u-ron, Abreu Advogados, Valispace, Ageas, Leroy Merlin, Fidelidade, Conduril, SANA Hotels, Sugal, Bluebird, Grupo Amorim, Eric Kayser, PHD Media, Sogrape, Semapa, Porsche (SIVA) and others.
  • Lunch, dinner and accommodation
    We cover accommodation (2 nights), lunch, dinner and coffee-breaks.
  • What's the Backyard Grill?
    17 march late afternoon, we prepare a special moment where you can eat premium meats and vegetables while you hang out with other participants and the instructor, surrounded by the beautiful and peaceful Serra da Malveira.

Package Includes

Meet & Greet (14th May)

Connect with Greg at Convento de Cristo, Tomar.
At 14th May you'll reply one Greg's question about your organization.

2 Day Course (15th & 16th May)

A deep dive on how to connect a brand with an audience. 15th and 16th May, Greg will share secrets and answer your questions.

Branding with Emotion Workbook

An exclusive book where you can find Greg's frameworks and systems.

Hotel & Food Included

Accommodations takes place at Vila Galé Tomar Hotel. All meals are included during the three days.

Backyard Grill Experience (15th May)

15th May you will experience our Backyard Grill where premium meat cuts are grilled and music set the tone for conversations.

Signed Certificate

The certificate have your personal name to be able to verify its authenticity, signed by Greg.

€4900+vat until 1st December. Increases to €5300+vat. Pre-Reserve >

April/May 2024

Herdade Caçabrava

Tomar, Portugal

30 person



Have Questions?
António Ferreira
+351 914 793 351 |

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