14 & 15 October 2022

RETAIL EXPERIENCE
MASTERCLASS

Rethinking stores that delight consumers

Liz Muller was Howard Schultz right-hand for 15 years long, "Nobody dreams like Howard and I made sure that I took his dreams to life".

This masterclass will bridge retailing, customer experience, and community connection in a singular approach.

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Liz Muller
Former Vice President Starbucks - Chief of Design and Global Concept Innovation

PRE-RESERVE IS OPEN

TOPICS

  • Experience and Concept Design - Lessons of 25 years designing experiences

  • Create memorable experiences that make people come back tomorrow

  • Redefining retail concept in the modern digital era

  • How Starbucks connects the city culture with store experience and design

  • Rethinking stores as a human touchpoint with consumers

  • Turning stores not only attractive, but functional making the most out of your budget

  • How to tell a story through your store involving consumer's senses

  • Turning our collaborators into educators and storytellers

  • Redefining retail concept in the modern digital era

  • Starbucks Former Vice-President - Chief of Design and Global Concept Innovation

  • Responsible for the restructure of design and experience of the Starbucks store segmentation for 15 years

  • Experience designer leader for the global premium Starbucks concept stores: The Roasteries, Reserve stores and Princi.

  • Awarded with The Fast Company 100 Most Creative People list.

LIZ MULLER

TICKET

All included

STANDARD PACKAGE

✓ 16 Training hours

✓ Lunches and dinner included

✓ 14th October Accommodation

✓ Sunset Experience BBQ

✓ Signed certificate

✓ Workbook - Store Experience

EXTRAS PRE-RESERVE

✓ Meet & Greet Beach Bar (13th October)

✓ Signed photo with Liz

INVESTMENT

1450€+VAT

 

PRE-RESERVE OPEN

GROUP PACKAGE
Get a special price for groups

Contact - click here

DOWNLOAD BROCHURE