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14 & 15 October 2022

RETAIL EXPERIENCE
MASTERCLASS

Liz Muller
Former Vice President Starbucks - Chief of Global Design

RETHINKING OUR RETAIL APPROACH

What's the job of the retail in a digital world? How can you differentiate your service in order to stand out in your market? This masterclasses will make you rethink the way you are doing retail and challenge you to act with the right insights in order to make change in your business.

TOPICS

  • Rethinking store design and experience - plan layout, flow, mood, light, color, view, sound smell & sight lines

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  • Why people choose store X and not store Y and what really makes the difference

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  • Physical and Digital: Redefining the way you connect with your customers

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  • Merchandise: Turning stores not only attractive, but profitable

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  • Understanding your customer and their desire for convenience

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  • Store marketing and storytelling - Service differentiation by understanding consumer decisions

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  • Retail branding: redefining the role, responsibility and sustainability of a for profit company

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  • Driving Design innovation thru complex business structures

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  • What makes people come back tomorrow? Case studies.

  • Starbucks Former Vice-President - Chief of Design and Global Concept Innovation​

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  • Responsible for the restructure of design and experience of the Starbucks store segmentation for 15 years

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  • Experience designer leader for the global premium Starbucks concept stores: The Roasteries, Reserve stores and Princi.

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  • Awarded with The Fast Company 100 Most Creative People list.

LIZ MULLER

Pacotes
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