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Retail Experience

Hosted in October 2022, Retail Experience Masterclass, lead by Former SVP and Chief Design and Innovation Officer for Starbucks and named by Fast Company one of the 100 most creative people in the world, Liz Muller, was an amazing moment for our participants. 3 days full of knowledge, learnings and networking.

  • Rethinking store design and experience - plan layout, flow, mood, light, color, view, sound smell & sight lines

  • Why people choose store X and not store Y and what really makes the difference

  • Physical and Digital: Redefining the way you connect with your customers

  • Merchandise: Turning stores not only attractive, but profitable

  • Understanding your customer and their desire for convenience

  • Store marketing and storytelling - Service differentiation by understanding consumer decisions

  • Retail branding: redefining the role, responsibility and sustainability of a for profit company

  • What makes people come back tomorrow? Case studies.

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