Module 2 - (2h30) Lecture: How Adidas rebranded and changed their story. Company story and purpose. Case Study: Does your company use the Story Spine?

Module 3 - (2h) Lecture: Metaphors in storytelling. Case Study: How Splunk Data Company communicate dry or analytical information. Audience Participation: Create three different metaphors to reach three different groups of people that communicate the same topic.

Module 4 - (1h30) Lecture: Unconventional approach to Visual Storytelling. Case Study: How Wente Vineyards and Pangaia Clothing used it to differentiate themselves. Audience Participation: Audience shares with Matthew photos of their products, shops, or website and Matthew give them a “visual storytelling” critique. Groups can work after the session and have Mathew revisiting the material.

Module 5 - (2h30) Lecture: Inspiring creativity in the workplace: The Pixar creative process, how to develop and iterate new ideas. Audience Participation: Attendees will create a short story the Pixar Way. They will also create an idea and story around a new company or product the Pixar Way.

Module 6 - (1h) Lecture: Metaphors in storytelling. Case Study: How Splunk Data Company communicate dry or analytical information. Audience Participation: Attendees will recall and write three humorous moments to boost likability, inspire creativity, and connect with teams and clients.

Module 7 - (1h) Lecture: Pitching like Steve Jobs: How to give a successful pitch or presentation using story, character, and theme. Case Study: The pitch process at Netflix and Mathew experience with Steve Jobs’s Presentations.