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Brand Storytelling Masterclass

"Unconventional Approach to Brand Storytelling"

with Matthew Luhn
23 years being Lead Storyteller at Pixar Studios

 2950€+VAT | 12, 13 & 14 March 2024 | Lisbon, Portugal

Matthew has work with:

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For 23 years, Matthew Luhn was responsible for deciding, designing and creating great stories such as The Simpsons, Toy Story, Nemo, Ratatouille, Monsters Inc., UP, Cars, among others.

In addition to his work in Hollywood, Matthew supports Brand and Product Storytelling for Fortune 500 companies such as Apple, Netflix, Nike, Coca-Cola, Adidas, Salesforce, Lego, Microsoft and Google.

Matthew will be in Portugal to do a 3-day in-person training called “Brand Storytelling Masterclass - Unconventional Approach to Brand Storytelling”, a unique approach taught by a veteran for professionals who want to see Storytelling from a new perspective and consider applying The Pixar Way concept on their companies.

Behind Pixar stories and why they are meaningful

The five takeaways for a great story: HOOK, CHANGE, CONNECTIVITY, AUTHENTICITY, STRUCTURE.

How Adidas rebranded and changed their story

Company story and purpose.

PROGRAM

Does your company use the Story Spine?

Case study & exercise.

Metaphors in storytelling

Communicate dry or analytical information. Case study & exercise.

Unconventional approach to Visual Storytelling

Case study.

Inspiring creativity in the workplace

The Pixar creative process and how to develop and iterate new ideas.

Bringing the fun to business

Boost likability, inspire creativity, and connect with your clients and team. Exercise.

Successful product pitch/presentation

What Steve Jobs taught me about using story, character, and theme to do a successful product pitch/presentation.

 2950€+VAT
12, 13 & 14 March 2024
Lisbon, Portugal

Support Inquiries
António Ferreira
business@businessretreats.net
+351 914 793 351

RESERVATION

3 day training with Matthew Luhn
Brand Storytelling Workbook
Lunch, coffee-breaks and dinner included
Sunset Experience bbq
Signed Certificate
Meet & Greet with Matthew Luhn - day before

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Paula Arriscado - Program Advisor
Corporate Division Director of Brand
at Group Salvador Caetano

Our Clients

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