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Brand Storytelling

Unconventional Approach toBrand Storytelling. The Pixar way.


with Matthew Luhn
The person who applies the Pixar Way on businesses.

Lead Storyteller at Pixar Studios

 2950€+VAT | 03 & 04 October 2024 | Lisbon, Portugal

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Matthew will be in Portugal to do a 2-day in-person training called “Brand Storytelling Masterclass - Unconventional Approach to Brand Storytelling”, a unique approach taught by a veteran for professionals who want to see Storytelling from a new perspective and consider applying The Pixar Way concept on their companies.

03 october

Module 1 Behind Pixar stories and why they are meaningful. The five takeaways for a great story: HOOK, CHANGE, CONNECTIVITY, AUTHENTICITY, STRUCTURE.

Module 2 How Adidas rebranded and changed their story. Company story and purpose.

Module 3 Does your company use the Story Spine? Case study & exercise.

Module 4 Metaphors in storytelling. Communicate dry or analytical information. Case study & exercise.

04 october

Module 5 Unconventional approach to Visual Storytelling. Case study.

Module 6 Inspiring creativity in the workplace. The Pixar creative process and how to develop and iterate new ideas.

Module 7 Bringing the fun to business. Boost likability, inspire creativity, and connect with your clients and team. Exercise.

Module 8 Successful product pitch/presentation. What Steve Jobs taught me about using story, character, and theme to do a successful product pitch/presentation.

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For 23 years, Matthew Luhn was responsible for deciding, designing and creating great stories such as The Simpsons, Toy Story, Nemo, Ratatouille, Monsters Inc., UP, Cars, among others.

In addition to his work in Hollywood, Matthew supports Brand and Product Storytelling for Fortune 500 companies such as Apple, Netflix, Nike, Coca-Cola, Adidas, Salesforce, Lego, Microsoft and Google.

Matthew Luhn

  • Former Lead Storyteller at Pixar (20 years) and Story consultant for brands!

  • Began his career as a storyteller on The Simpsons.

  • Hired by Steve Jobs to join Pixar's Storyteller team, where he was part of the team that wrote, drew and created stories such as Toy Story, Nemo, Ratatouille, Monsters Inc., UP, Cars, and others.

  • Supports Brand and Product Storytelling for fortune 500 companies.

  • Spent 5 years with Adidas leadership team providing help and advice during their rebranding process.

  • Professor of Storytelling at Vanarts University.

  • Todays works with with the following companies: Netflix, Nike, Coca-Cola, Salesforce, Lego, Microsoft, Meta and Google.

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Lisbon, Portugal

03 & 04 October 2024

2950€ + VAT

Support Inquiries
António Ferreira
+351 914 793 351


  • 2 day training with Matthew Luhn

  • Brand Storytelling Workbook

  • Lunch, dinner and coffee-breaks

  • Backyard Grill Experience

  • Signed Certificate

  • Meet & Greet with Matthew Luhn



João Machado - Program Advisor
Head of Marketing at Galp


Paula Arriscado - Program Advisor
Corporate Division Director of Brand
at Group Salvador Caetano


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"It was two enriched days of shared knowledge and interaction with an exceptional instructor."

- Catarina Barradas: Head of Brand at EDP

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Contact Us

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  • Who's Business Retreats?
    A portuguese project co-founded by two business enthusiasts with the specific goal of organizing 2-day masterclasses lectured by top business leaders, so you can bring new perspectives and ways of working into your team and company. 1 instructor. 1 subject. 1 small group (30 participants). at Portugal.
  • Where is the masterclass located?
    This masterclass will take place at Our Quinta, Malveira. From Lisbon: 40 minutes From Porto: 2 hours & 45 minutes (55 minutes by flight)
  • Masterclass duration
    Total: 16 hours (8 hours per day) Date: 15 & 16 May 2024
  • How many participants?
    We aim to receive 30 participants to compose a small group of marketing directors and other executives.. That way participants have plenty of attention from the instructor and a lot of time to talk directly with him.
  • Are discounts for groups available?
    Yes, we have group discounts. Just send us a email ( or message us via whatsapp, asking for more information about group discounts (and tell us the size of the group).
  • Will there be a certificate?
    Yes, and signed by the instructor. That means that you have successfully completed a certain number of hours of training and completed all of the course modules. The certificate have your personal name to be able to verify its authenticity.
  • Who are other participants?
    We aim to receive 30 directors and other executives. In past masterclasses we received executives and directors from Mc Donalds, Galp, EDP, Brisa, Gato Preto, Outsystems, Farfetch, Delta, Nespresso, Type, Gleba Padarias, Nova Base, Salvador Caetano, Bhout Fitness, Sumol+Compal, Sonae, Jerónimo Martins, Ben-u-ron, Abreu Advogados, Valispace, Ageas, Leroy Merlin, Fidelidade, Conduril, SANA Hotels, Sugal, Bluebird, Grupo Amorim, Eric Kayser, PHD Media, Sogrape, Semapa, Porsche (SIVA) and others.
  • Lunch, dinner and accommodation
    We cover accommodation (2 nights), lunch, dinner and coffee-breaks.
  • What's the Backyard Grill?
    17 march late afternoon, we prepare a special moment where you can eat premium meats and vegetables while you hang out with other participants and the instructor, surrounded by the beautiful and peaceful Serra da Malveira.
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